Criticism comes to those who stand out – If you’re remarkable, it’s likely that some people won’t like you.Differentiate your customers – Find the group that’s most profitable… Cater to the customers you’d choose if you could choose your customers.Ask, “Why not?” Almost everything you don’t do has not good reason for it.Find things that are “just not done” in your industry, and do them.Find an industry duller than yours, discover who’s remarkable (it won’t take long), and do what they did. Not from your industry, but from any other industry. Think of the smallest conceivable market, and describe a product that overwhelms it with its remarkability. Come up with a list of ten ways to change your product (not the hype) to make it appeal to a sliver of your audience.What if you’re the cheapest, the fastest, the slowest, the hottest, the coldest, the easiest, the most efficient, the loudest, the most hated, the copycat, the outsider, the hardest, the oldest, the newest, the… most! If there’s a limit, you should (must) test it. ![]() Challenge yourself and your team to describe what those edges are (not that you’d actually go there), and then test which edge is most likely to deliver the marketing and financial results you seek. Seth defines remarkability as something worth talking about. Purple Cow – something that stands out – something remarkable. In his book “ Purple Cow: Transform Your Business by Being Remarkable” Seth Godin points out that… “In a busy marketplace, not standing out is the same as being invisible.” What stands out more in a field of average cows than a purple cow? Who: Seth GodinĪuthor, speaker, and marketing guru.
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